Resources

From our first contact with you, we listen carefully to what you need. We don’t do small talk; we know your resources (time, energy and money) are precious. We move as quickly as we can while respecting your pace – and the time it takes to truly transform and heal.

We’re committed to providing you the very best therapy and wellness care in our area. We don’t rely on old patterns and habits or what we learned in graduate school years ago. Each therapist here is actively engaged in ongoing training on consultation to strengthen our skills so we can provide you with the most effective, evidence-based treatment available. (And we walk our walk; we’ve all done significant therapeutic work ourselves– something we know contributes to our excellence).

Drawing on our significant experience with a wide variety of clients, we tailor our recommendations and interventions to fit you, and in collaboration with you. We believe you are the expert on you, and while we lend our expertise to guide you, we do so with respect for your individual and unique history and path forward.

Finally, we love our work. This is not a job to us, it’s a professional calling. We are honored to walk alongside you as you do the irreplaceable and meaningful work of deepening your self-understanding and transforming your life.

Wolcott Counseling accepts debit, credit and FSA/HSA. We’re happy to provide you with statements for reimbursement. Our fees vary according to the provider.

• Individual sessions range from $125 to $205 a session. We offer extended sessions as needed and prorated accordingly.
• Couple’s or Family sessions range from $165 to $230 for a 60 min. session.
• Group therapy (90 minutes) is $75 per session.

Please discuss the fees with our Administrative Assistant Cindy when setting up your appointment. You are always welcome to discuss your fee with your therapist!

Lisa Wolcott and Jessica Williams accept some insurance OON (out of network). For the insurance companies we are paneled with, we provide the free service of submitting the invoices to the insurance company for you.

Even if we don’t take your insurance, we encourage you to request a billing statement from us and submit it to your insurance; many insurance companies do reimburse this way. We encourage you to call your insurance company and ask these questions:

• Do I have Out of Network benefits?
• If I do have OON benefits, what’s my deductible?
• Once I meet my deductible, what’s my reimbursement rate? 

Many clients also receive reimbursement from their HSA/FSA; we are happy to provide statements for this. Therapy is a reimbursable health care fee!

We require notifying your therapist two business days before your scheduled appointment, and to leave a voicemail message as emails are not necessarily read in a timely manner. Less than 48 business hours means you will incur the full payment for your session. 

No. We believe even the first session has value and is a worthy investment. We do encourage you to ask our Administrative Assistant questions, and we’re confident in her ability to match you with the right therapist. We provide thoughtful, comprehensive referrals for clients who decide not to continue with us. 

We’ll briefly discuss the logistics of therapy with our office (privacy, cancellation policy, your schedule needs, etc.) and then hear what brings you into therapy. We’ll refer to your intake paperwork, paying close attention to your goals, what has worked/not worked in the past, and share our impressions with you. Our first session is 1 hour. We’ll discuss at the end of the session if our connection feels like a good fit for both of us, and if so, we’ll make a recommendation as to frequency of appointments and schedule you for your next appointment. Ongoing sessions are 45-50 minutes.

You are in charge of how you use therapy. All our therapists enjoy and value doing long term work, but we know that every person has different resources of time, energy, focus and money; so the answer is: it depends. We make recommendations based on your goals, we revisit those goals throughout your time in therapy, and frequently check in about how you feel your therapy is progressing and to ensure we’re meeting the goals you have. . 

Yes. Our conveniently located Northwest office in Gainesville has plenty of parking. We have created a space for your comfort and privacy, thoughtfully curated to make your session as comfortable and beneficial as possible. We know that physical spaces influence our mindset and wellbeing. We love being at our office, and hope you do too.

Yes. If you are at a distance or currently sick, we can do a video appointment with you. Our HIPAA compliant platform is for Florida and California residents. Our telehealth appointments via SimplePractice, our encrypted scheduling, billing and communication platform, is safe and easy to use. 

Telehealth sessions are live and virtual. Prior to your session, you receive a unique link that takes you directly to the video session.

You must be on a secure internet connection (no public or free Wi-Fi). You can use your computer, tablet or smartphone.

Our recommendations for telehealth: 

• Make sure you are alone and can speak freely, and that your location is free of disruptions. You can use your headphones, be in your car or outdoors, and/or use a fan or sound machine to create more privacy. 
• Mute notifications on your phone so you aren’t distracted.
• Attend the session as if you’re attending in the office. Be sitting upright, be stationary, and be focused. Wear clothing that you would wear to our office.
• Keep your video steady by placing your device on a sturdy surface.

If you have a psychiatric emergency, we ask that you call 911, or head to the nearest emergency room. We want to be in the loop, so once you are safe we ask that you contact your therapist so that we can be involved in your treatment plan. Our therapists do offer emergency sessions when you need extra support, based on availability, and will do all we can to make sure you have what you need. We cover for each other when we’re out of the office, so if you need to be seen immediately and your therapist is out of town, there is someone to see you in a reasonable timeframe. And the Alachua County Crisis Center (352-264-6789) is always available too. 

We’ve all been there! If you currently can’t afford therapy with us, there are many things you can do to prepare for a time in the future when you will be able to attend therapy. Our newsletter is a great place to start; you’ll find pro tips from our mental health professionals, book recommendations, links to helpful articles, and more. Our website is a great place to visit; see our resources tab and blog tab – there is a lot of helpful content there. We recommend 12 step groups as they are free to newcomers and provide great support for many people. Finally, you can call the Alachua County Crisis Center at 352-264-6789 for free therapy. 

For our well-known, long term clients, we decide this on a case-by-case basis. We do not provide letters for clients who are new or unknown to our practice.

The No Surprises Act was passed on January 1, 2022, and gives you the right to receive a “Good Faith Estimate” explaining the approximate cost of your treatment. The frequency and duration of therapy is ultimately determined by you, and you can change your mind, add or subtract sessions and types of therapy. (In addition, your insurance company may reimburse you for a part of each session, and insurance companies can change their rates, mid-year, with no notice — something we do not have control over.)

Our prices are transparent, listed in this FAQ, and available from your therapist and from our Administrative Assistant. Your therapist will discuss their rate in detail in your first session, and will frequently check in about costs as you proceed in therapy. We believe talking about money is an essential and normal part of therapeutic work. If we ever change our rates, it is with extensive advance warning. As is our policy, you are charged for each session on the day of your session, so you will never be charged without your notice.

For the reasons listed above, we give an estimate below based on a scenario that may or may not fit your circumstances, but will give a starting point from which to estimate your costs. (You can more accurately estimate your cost by multiplying your fee by the number of sessions you plan to have). We are providing you an estimate of what the cost should be if you attend sessions twice a month, over the course of one typical year, and prior to any insurance reimbursement.

Out of network provider: Wolcott Counseling & Wellness, LLC

EIN: 46-5322962

Date of service: One year, bi-weekly (minus therapist’s days out of the office for training/time off) – 22 sessions.

Service code and description:

• 90837 – Psychotherapy, 50 minutes (Individual therapy)
• 90847 – Family Therapy with the client (Couples therapy)
• 90853 – Group Therapy, 90 minutes

Estimated amount to be billed: $125-205 (depending on your therapist) x 22 sessions

Total annual estimate you may owe for treatment, prior to reimbursement from insurance: $2,750 – $4,500

Other Associated Costs/Fees:

• Missed appointment/Late cancellation within 48 business hours of the appointment: $125-205 (full session fee)
• Consultation / Report writing: $125-205 (your session fee, prorated for time spent)
• Appearance at court on your behalf: $2,000 per day to reserve therapist time and must be paid in full 30 days prior to the expected court date.

The Good Faith Estimate is not a contract between you and your therapist, and does not obligate or require you to obtain any of the listed services from the provider. If you have any questions about this notice and estimate, please contact your therapist, or Lisa Wolcott, owner of Wolcott Counseling & Wellness, at 352-363-1998. If you have more questions about your rights, contact the No Surprises help desk at or 1-800-985-3059.

For more information about your right to a Good Faith Estimate visit cms.gov/nosurprises or call (800) 985-3059.

Wolcott Counseling & Wellness acknowledges that our practice resides on the traditional, ancestral, and unceded lands of the Potano (Timucua) and Alachua Seminole Tribes.

With our acknowledgement we hope to amplify awareness and accountability regarding our community’s history of mass murder and forced removal of Native peoples that led to us inhabiting the land now recognized as the state of Florida.

Colonization did not end when White settlers broke treaties and led their campaign of genocide. Colonization, ongoing, affects Indigenous communities today. This includes the awareness of the nine Native American Reservations across Florida.

We aim to be consistent and actionable in our strategies of harm reduction and building relationships with the original stewards of this land. Optical allyship is not sufficient – we must all continue to unlearn the minimizing and disappearing history we’ve been taught, and actively celebrate Indigenous communities.

We at WCW bring our commitment alive by learning about our full history, celebrating and supporting indigenous people in our community, listening to native voices, raising awareness and visibility, and donating to the First Nations Development Institute.

To learn more about land acknowledgments, the Potano and Timucua people, the Alachua Seminole Tribe, and Indigenous sovereignty, please visit the resources below or connect to the nations directly.

Thank you for reading and learning.

Resources to learn more:

https://www.firstnations.org/

https://native-land.ca/

https://www.youtube.com/watch?v=KDIfRWdSXlQ

https://www.floridamuseum.ufl.edu/wp-content/uploads/sites/16/2017/03/Inquiry-Boxes-FL-Native-People-Teachers-Guide-Full.pdf

http://republicoftimucua.synthasite.com/

https://www.nps.gov/timu/learn/historyculture/timupeople.htm#:~:text=The%20Timucua%20were%20a%20group,their%20own%20territory%20and%20dialects.

https://guides.uflib.ufl.edu/AIIS/Potano_Alachua

Wolcott Counseling & Wellness is committed to creating a more liberated and anti-oppressive world. We believe it is crucial to explicitly affirm the worth and value of Black lives, and to demonstrate antiracism in our daily work. We know that Black lives matter.

As therapists, we acknowledge that our society has been built on a two-part system: white privilege, and oppression of Black, Indigenous, and People of Color (BIPOC). As members of the mental health field, we acknowledge the ways in which our profession has exploited, ignored, and exacerbated the mental health needs of BIPOC throughout its history. We acknowledge that our field has a complex history of being predominantly white, cis-male, exploitative, as well as infused with white saviorism and white supremacy.

Our profession has significant work to do. We must address, and find ways to interrupt and heal our intergenerational trauma and our racist legacy. We must unlearn toxic and racist beliefs, and repair, rebuild, and heal our communities and ourselves. We must continue to develop our awareness and promote new and better mental health practices.

Our therapists are devoted to working against discrimination, oppression, objectification, and exploitation in any form it may take, including racism, sexism, ageism, elitism, homophobia, transphobia, anti-Semitism, Islamophobia, xenophobia, fatphobia, and ableism. We pledge to actively promote values of equity, inclusivity, and cultural humility.

How do we do this? By committing in our own individual work, our work as a private mental health practice, and in our standing as a community business, to seeing and working on our implicit biases, listening to, learning from, and amplifying the voices of people of color, and working to dismantle racism and work for systemic change. 

Discrimination, prejudice and stigma damage individual, familial, community, and societal wellbeing. They damage our individual and collective mental health. We work for the health of our clients and our community. We practice psychotherapy, consultation, and training that affirms the value of difference and recognizes the need for continued growth and learning.

We know that physical safety, recognition of full humanity, and mental health are all inextricably linked. We also know that individual mental health and culture, communal wellness are also inextricably linked. 

We are grateful for, and commit to continuing the work on BIPOC activists, scholars, and mental health professionals who have strived to decolonize our field for years. We look to their resources as we commit to intentional, humble, and active anti-racism work in our journey of decolonizing our mental health practices. 

We at WCW bring our commitment to antiracism alive by learning about our full history, listening to, celebrating and supporting BIPOC in our community, raising awareness of and visibility of the people in our community also striving for accountability and change, and donating to the Equal Justice Initiative.